
Why do we own Woolworths Group?

Woolworths Group is Australia’s largest supermarket operator, with a substantial presence in New Zealand. Its core business is grocery retailing through Woolworths supermarkets on both sides of the Tasman, alongside other retail brands including BIG W and Petstock. Millions of customers shop with the group each week for fresh food, groceries, household and personal care products.
A key strength of Woolworths is the defensive nature of its business. Unlike spending on holidays, entertainment or luxury goods, grocery spending holds up well through economic cycles because households continue to buy food and household necessities regardless of conditions. The group’s extensive store network, recognised brand and significant buying power allow it to operate efficiently and offer value to customers. Ongoing investment in online shopping, its Everyday Rewards loyalty program and supply chain improvements further strengthens its competitive position.
Woolworths’ market leadership, strong customer relationships and focus on essential goods provide a solid foundation for long-term investors. While competition and rising operating costs can affect profitability, the group’s scale helps it navigate changing conditions. With stable demand for its core products and growth opportunities in eCommerce and data-driven retail, Woolworths offers investors exposure to a resilient, market-leading business.
ASX-listed Woolworths Group is a direct holding in the Evidentia Quality Core Portfolio, which is held in the Partners Medium Term, Long Term, and Multi-Asset Income Portfolios.

Ironbark Advice is the sponsor of the Partners Portfolios. Ironbark Advice is comprised of the following wholly owned entities of Ironbark: Advice First Pty Ltd, Advisory Group Pty Ltd, ARTT Group Pty Ltd, Brisbane Financial Services Pty Ltd, Elevate Financial Solutions Pty Ltd, Emohruo Financial Services Pty Ltd, Invest Blue Armidale Pty Ltd, Invest Blue Brisbane Pty Ltd, Invest Blue Coffs Harbour Pty Ltd, Invest Blue Direct Pty Ltd, Invest Blue Gladstone Pty Ltd, Ogilvie Financial Services Pty Ltd, TDT (Tas) Pty Ltd, The Bravien Group Pty Ltd, Vintage Wealth Pty Ltd and Wainscott Financial Planning & Advice Pty Ltd, trading as Ironbark Advice are authorised representatives and credit representatives of Akumin Financial Planning Pty Limited, Australian Financial Services Licence and Australian Credit Licence No. 232706. Countrywide Advice Pty Ltd and GrowUp Financial Pty Ltd trading as Ironbark Advice are authorised representatives and credit representatives of Charter Financial Planning Limited, Australian Financial Services Licence and Australian Credit Licence No. 234665. GR & LC Thompson Pty Ltd trading as Ironbark Advice, is an authorised representative and credit representative of Hillross Financial Services Limited, Australian Financial Services Licence and Australian Credit Licence No. 232705. LFC Advice Pty Ltd (ABN 19 647 509 466) trading as Ironbark Advice, is a Corporate Authorised Representative of LFC Group Pty Ltd (ABN 35 644 576 965), AFSL 526600.